Unlike traditional pacemakers with leads – wires that must be placed inside the chambers of the heart – leadless pacemakers reduce complications, simplify the implantation process and enhance patient comfort.

The dual chamber leadless pacemaker market is set to grow in value at a compound annual growth rate (CAGR) of 7.9% between 2024 and 2033, while the market value of traditional dual chamber pacemakers is forecast to grow at a CAGR of 2.7%.

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Medtronic was previously the only manufacturer of leadless pacemakers with its Micra product line. But since Abbott released its AVEIR leadless pacemaker family, market dynamics in the pacemaker space have shifted.

In July 2023, Abbott received FDA approval for its AVEIR DR dual chamber leadless pacemaker system. Unlike Medtronic’s version of a dual chamber leadless pacemaker, the Micra AV2, which can only deliver ventricular therapy, the AVEIR DR can achieve both ventricular and atrial therapy. The AVEIR DR’s reported higher ease of retrievability makes it likely to become the pacemaker of choice for younger patients, who may well receive a replacement in their lifetime.

By strategically expanding into areas the Micra AV2 was not able to reach, Abbott successfully gained market share from Medtronic. The Micra AV2 can only address 50% of the needs in the pacemaker market, while Abbott’s AVEIR DR can cover around 95% of the indications in the space, and potentially even more.

Despite the number of advantages leadless pacemakers offer, their widespread adoption is hindered by a combination of cost, the need for specialised training for implantation, and the need for more long-term data. As these challenges are addressed, leadless pacemakers will likely become a more common and preferred option for patients with heart rhythm disorders.

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