Almost half users preferred a cup for cleanliness and ease of use. Credit: First Response / Business Wire.

Church & Dwight’s brand First Response has launched the new Multi Check Pregnancy Test Kit. The kit includes the EasyCup and two additional rapid result tests.

It is the only product in the US that combines an all-in-one cup test with rapid result tests, providing users with multiple testing options.

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The EasyCup feature simplifies the testing process by integrating a urine sample collection cup with a test strip, eliminating the need for a separate disposable cup and streamlining the testing experience.

A study by First Response involving 160 consumers showed that almost half preferred a cup when testing with traditional pregnancy test sticks for cleanliness and ease of use.

Church & Dwight sexual health and women’s health marketing director Lauren Epstein Beaulieu stated: “Forty-six percent of people who use pregnancy test sticks currently pee into a cup and dip their tests, with 79% choosing this method because they find it easier, less messy and believe it reduces the chance of them ‘missing’ the stick.

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“That’s why we’re excited to introduce EasyCup as part of the Multi Check Test Kit for those who value ease and control when testing. With EasyCup, we have merged simplicity and familiarity to meet the needs of today’s consumer and support them wherever they are on their reproductive journeys.”

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The Multi Check Kit offers a simple, all-in-one design, making it seamless and convenient for users. The inclusion of two rapid result pregnancy tests in the kit ensures that consumers have quick and simple testing options, providing them with added reassurance.

The introduction of the Multi Check Pregnancy Test Kit aligns with First Response’s dedication to delivering accurate and user-friendly pregnancy testing solutions.