Freedom Laser Therapy, a company based in the U.S. that has developed a laser-based hair growth system named iRESTORE, has been awarded in the Innovation and Product Launches categories in the 2024 Medical Device Network Excellence Awards for its innovative approach to hair restoration.
The Medical Device Network Excellence Awards celebrate the greatest achievements and innovations in the medical devices industry. Powered by GlobalData’s business intelligence, the Awards recognize the people and companies that are driving change in the industry.
The company won the Innovation award for its advanced vertical-cavity surface-emitting lasers (VCSEL) and triple wavelength technology, which are designed to stimulate hair follicles more effectively. The Product Launches award recognizes the market introduction of the iRESTORE Elite, underscored by FDA clearance, a comprehensive clinical study, and a marketing strategy that includes a satisfaction guarantee and complementary product offerings.
Innovation in hair restoration: The iRESTORE Elite
The iRESTORE Elite's use of advanced VCSEL lasers is a significant departure from the standard low-level laser therapy (LLLT) devices. These lasers are specifically engineered to deliver a precise wavelength of light, which is believed to penetrate the scalp more effectively, potentially reaching deeper into the hair follicles. The triple wavelength technology, featuring 625/655/680nm red light, is designed to cater to different depths and types of hair follicles, which may enhance the stimulation needed for hair regrowth.
With 500 lasers and light emitting diodes (LEDs), the iRESTORE Elite claims the title of the most powerful home-use hair growth device on the market, according to the company. This high number of diodes is intended to ensure that a greater area of the scalp receives the therapeutic light, which could be crucial for users with extensive hair thinning or loss.
Lumitech™ technology, a key feature of the iRESTORE Elite, is designed to combine the benefits of both lasers and LEDs to provide comprehensive scalp coverage. This dual approach is meant to mimic the way plants use sunlight for photosynthesis, with the goal of reactivating dormant follicles and encouraging the growth of new hair. The patented Extended Scalp Coverage design is another aspect of the device that aims to ensure that even the traditionally hard-to-reach areas of the scalp, such as the hairline and temples, receive adequate treatment.
Freedom Laser Therapy has positioned the iRESTORE Elite as a non-invasive alternative to surgical hair restoration methods. By offering a drug-free and pain-free solution, the company addresses the concerns of individuals who are hesitant about more invasive hair loss treatments or who may experience side effects from pharmacological therapies.
Strategic market debut
The launch of the iRESTORE Elite in October 2023 was marked by a strategic approach that emphasized the device's FDA clearance and safety testing, assuring consumers and healthcare professionals of the product's safety and efficacy.
The company's decision to include a 12-month satisfaction guarantee and a 3-year warranty with the iRESTORE Elite is a bold move that demonstrates its confidence in the product's long-term performance. Such assurances are relatively rare in the industry and can be a significant factor in a consumer's decision-making process.
The clinical study cited by Freedom Laser Therapy, which indicates a 43% increase in hair count following a four-month period of use, provides a data-driven foundation for the product's claims. While the study is company-sponsored, such research is crucial for substantiating the effectiveness of new medical devices and can be a persuasive element in marketing and consumer education.
Freedom Laser Therapy's comprehensive marketing strategy extends beyond the device itself. By bundling the iRESTORE Elite with complementary products like the DHT Blocker Formula and Growth Activator Serum, the company offers a holistic approach to hair restoration. This strategy not only enhances the perceived value of the product, but also encourages users to adopt a multifaceted regimen for hair care and restoration.
The iRESTORE Elite's market introduction reflects Freedom Laser Therapy's commitment to innovation and strategic product positioning. The device's advanced technology, regulatory compliance, and comprehensive support package have contributed to its recognition within the medical devices industry.
Company Profile
Established in 2003, iRESTORE is a technology-led, non-invasive approach to hair restoration and preservation. iRESTORE features clinically-proven red light devices powered by Lumitechᵀᴹ, an optimized combination of laser and LED technology engineered for hair growth. The science-backed supplement and topical formulas work together with the light technology devices to restore hair and ultimately, your confidence.
Links
Website: https://www.freedomlasertherapy.com/
iRESTORE: https://www.irestorelaser.com/
