Daily Newsletter

03 October 2023

Daily Newsletter

03 October 2023

Ovum Health partners with IBM Watsonx for fertility care digital service

IBM Watson and Ovum Health come together to advance digital healthcare with FertilityAnswers Bot.

Kiays Khalil October 03 2023

FertilityAnswer Bot bot includes 150 questions and answers from Ovum Health’s content library of 18,000 user-generated questions. Credit: everything possible/Shutterstock

Fertility solutions provider Ovum Health has joined forces with IBM Watson to enhance appointment management and access to patient information.

Alice Crisci, a healthcare activist, cancer survivor, mother, and founder of MedAnswers and its telemedicine spinout, Ovum Health is aiming to increase family-building solutions, including pre-pregnancy, prenatal, and postnatal healthcare through digital services.

According to Ovum Health it needed an artificial intelligence (AI) solution to advance its digital offering and turned to the IBM Ecosystem and IBM Watson Assistant.

The partnership between Ovum Health and IBM Watson will utilise each other’s tech and build an international digital service with embed Watsonx Assistant for their mobile app and website called FertilityAnswer Bot. The chat bot will streamline fertility questions and answers to enhance the patients experience. It also has a scheduling feature to allow patients to book medical appointments at the click of a button.

The IBM-powered bot includes 150 questions and answers from Ovum Health’s content library of 18,000 user-generated questions. Backed by clinically validated responses from reproductive experts. Currently there are over 67,000 registered users of the FertilityAnswer Bot across both iOS and Android systems.

IBM will also help Ovum Health identify the return on investment (ROI) of incorporating IBM's AI technology into their products and services.

There have been recent technology and device developments in the reproductive health market such as sperm diagnostic systems and other in vitro fertilization (IVF) treatments.

According to GlobalData, the global market for reproductive health devices is forecast to approach sales of $3.7bn by 2030.

Patient consumerism is gaining momentum

Healthcare is evolving from a ‘doctor knows best’ mentality to a patient-doctor relationship where the patient takes an active role in making informed healthcare decisions. Patients can have more of a say in their healthcare decisions because they have access to information through various means, including the literature, the internet, and more recently, different types of connected medical devices. With the rise of mobile health applications, wearable technologies, and telemedicine, patients are well-situated to gain medical information, and ultimately make the best choices for their health.

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